The Importance of Sales

Zorian Rotenberg is the CRO at Infotelligent. In today's episode we dive into how and why a CRO is different than a VP of Sales. Titles are thrown around pretty easily these days. But as we dig into, there are substantive differences between the two roles and Zorian shares some details about how they should be viewed. Which includes his very interesting perspective that good CROs are like a "Hedge Fund Portfolio Manager" So we talk about the steps CROs can take to hedge their risks as they scale their operations. Plus, Zorian shares his 9 steps for scaling revenue.