Introduction

In this episode, Craig sits down with Olivia Nottebohm, chief revenue officer at Notion. Notion is a high-growth “decacorn” (a startup that has reached $10 billion-plus in valuation) that has used a groundbreaking go-to-market strategy to get there: community-led growth. Nottebohm provides actionable insights and best practices for building a community-led growth strategy, including the framework and best practices Notion leveraged.