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How to Sell to a CISO

The Enterprise GTM Podcast

CHAPTER

Navigating the Security Startup Landscape

This chapter delves into the hurdles faced by startups entering the security sector, particularly in competition with established firms. It emphasizes the necessity for startups to understand their audience, specifically CISOs, and to refine their marketing strategies to distinguish themselves. Furthermore, it explores the evolving responsibilities of CISOs and the advantages of collaboration between IT and security teams, highlighting the value of community insights in vendor selection.

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