Are You Dealing With a Family Office Investor?

The first part of that starts with just a deep understanding of what your customer needs. Are you dealing with an LP who's invested in 200 funds? They need the data in their form on time. If they have 200 funds is make this easy for me. The same thing with investment banks is that a small intermediary that's a three man shop and do two deals a year is very different than hooland lokey or lincoln or Blair. It does hundreds of transactions in a year.