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S2 E70 - Building Revenue Programs to Nail your 2023 Goals | Stacking Growth Live

Stacking Growth | The B2B Marketing Podcast

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Getting a Holistic View of Our Revenue R&D Pipeline

I think what just over 30 days or so. So these are some things that we focused on in the last 30 days since I've joined the team. And obviously we need a holistic view for our understanding where we are at from a revenue R&D pipeline point of view. Also, this will probably come as no surprise but we're working on building out a more sophisticated structure for our UTMs so that we can get more diligent and less biased about what programs are making an impact for our revenue versus the programs that aren't. And then tech stack is super simple. We've got hub spot for marketing automation for CRM and for website right now,. There's still definitely some infrastructure gaps

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