The Importance of Culture in Strength and Conditioning

I think culture is an interesting one. I know we've talked about it a little bit. We've texted about over the years and you've put a ton of effort into not just the exes and o's of coaching, but also the importance of establishing the right culture. Obviously, you were a culture of one in strength edition at Quinnipiac when you started. Now it's grown. And I'm sure there are key, I don't know if competency is the right word, key values that you've really emphasized to your staff there. And then obviously, and turn your athletes.