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Nike
Acquired
The Importance of Jogging
In 1967, Bowerman writes a book about jogging. The idea of running not to win but for physical fitness was an entirely foreign concept at the time. Life magazine wrote a profile of him and his jogging clubs that he started in Oregon. This article is what starts the fitness movement in America. It's basically exactly the same as the thing that they came out with. When they came out, it had the onitsuka now, a six design on it, not the swoosh.
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