The Importance of Jogging

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In 1967, Bowerman writes a book about jogging. The idea of running not to win but for physical fitness was an entirely foreign concept at the time. Life magazine wrote a profile of him and his jogging clubs that he started in Oregon. This article is what starts the fitness movement in America. It's basically exactly the same as the thing that they came out with. When they came out, it had the onitsuka now, a six design on it, not the swoosh.

Nike — it’s perhaps the most iconic and most prolific brand of the modern era. On any given day, swooshes adorn the feet of more people on earth than any other footwear company — by a long shot.

If you read Shoe Dog or watched Air, you may think you know its history. But Shoe Dog ends in 1980, and Air… well let’s just say it’s an enjoyable piece of fiction. And it turns out (as always) that the real story is filled with far more drama, twists and business lessons than either of those works.

We’ve been wanting to cover Nike for a long time, and thanks to our LPs who voted to choose this episode it’s finally here. So lace up your Vaporflys, Air Maxes, Dunks or Jordans (or your Monarchs, hey we don’t judge), head out for a long run or walk and enjoy!

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Marc Andreessen on Lex Fridman and on Ben Thompson
Speak Now (Taylor’s Version)

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