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From Market Stalls to £5m per month with a Fragrance Brand - Connor Martin | The Midnight Pod Ep 52

Matt Kelly | The Midnight Pod

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Brand Marketing

Moi's Ali says until you get to 10 mil, your word of mouth is brand marketing. The focus for that period should be providing an extremely good experience and finding an acquisition channel that works. "I would argue that TikTok was a brand exercise because of how to check the CPMs were"

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