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Fanny Pack, Bubble Tea & Co: Wie wird etwas zum Trend?
Wissen Weekly
Die Wurzeln der Trendforschung und ihre Kritik
Dieses Kapitel beleuchtet die Anfänge der Trendforschung im Jahr 1927 und die damit verbundene Vorhersage von Modefarben. Es wird zudem die Kritik an der Branche thematisiert, die oft oberflächliche Trends behandelt, während tiefere soziale Konflikte ignoriert werden.
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