4min chapter

Many Happy Returns cover image

Sustainable Investing: The End of ESG?

Many Happy Returns

CHAPTER

Exploring ESG Investing and Public Perception

This chapter discusses the challenges and perceptions surrounding ESG investing, touching on the potential of a 'non-arsehole index' and the presence of questionable behavior in sectors like finance. It also looks into marketing strategies and language nuances related to ESG, emphasizing the impact on public perception and approval rates based on terminologies.

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