9min chapter

The Authority Hacker Podcast - Actionable Online Marketing cover image

#346 - Hot or Not: Test Your HCU Radar

The Authority Hacker Podcast - Actionable Online Marketing

CHAPTER

Traffic Trends and Challenges in Online Publishing

This chapter examines the notable decline in visitor numbers across various well-known websites, including both small and large entities. It explores the shifts in user behavior towards alternative platforms, the importance of conversion rate optimization, and the specific challenges faced by a travel-related website amidst changing SEO trends. The discussion emphasizes the impact of recent search engine updates on traffic visibility and the necessity for modernization in content presentation.

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