Creating Value in Existing Industries

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The chapter explores the concept of creating value in saturated industries through the Blue Ocean Strategy, focusing on how companies can differentiate themselves and attract new customers. It emphasizes the importance of offering unique value propositions and avoiding commoditization by focusing on market needs rather than competition. Examples from industries like automotive, circus, razor, and fashion are discussed to showcase successful implementation of the Blue Ocean Strategy.

Best-selling author and economics professor Renée Mauborgne thinks that too many entrepreneurs focus on the wrong things—consumed with making their companies outperform one another as they fight for a greater share of a crowded market space. But what if entrepreneurs focused on creating new markets instead of fighting over old ones?

This week on How I Built This Lab, Renée shares insights from her Blue Ocean Strategy series to help founders crack open new opportunities. Plus, what is non-disruptive innovation and can it offset job displacement in the age of AI?

This episode was produced by Kerry Thompson with music by Ramtin Arablouei.

It was edited by John Isabella with research help from Sam Paulson. Our audio engineer was Neal Rauch.

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