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9min chapter
Less competition, more creation with Renée Mauborgne
How I Built This with Guy Raz
Creating Value in Existing Industries
The chapter explores the concept of creating value in saturated industries through the Blue Ocean Strategy, focusing on how companies can differentiate themselves and attract new customers. It emphasizes the importance of offering unique value propositions and avoiding commoditization by focusing on market needs rather than competition. Examples from industries like automotive, circus, razor, and fashion are discussed to showcase successful implementation of the Blue Ocean Strategy.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode