3min chapter

Marketing Against The Grain cover image

Twittersode! How The Ownership Economy is going to change your marketing strategy

Marketing Against The Grain

CHAPTER

The World Is a Two by Two

The world is a two by two. Can we do that as one of the anf ts? Don e wortha yes, bet. Deffigat a doit. An f t of me saying, the world is aTwo by two. And so if i think about the two by two, what you're kind of saying is regularity of engagement. On the other end, they engage with you pretty regularly. The vertical axis therei say, is how much they adopt your beliefs. In my mind, that right hand quadrun of that two by two is community. Do we believe that it's someone who subscribed to you, regardless of how they subscribe to you, or

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