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9min chapter
Poppi vs Olipop: Soda’s Second Coming | 6
Business Wars
Soda Brand Competition and Celebrity Investments
The chapter explores the competitive strategies of soda brands, Poppy and Ollie Pop, in engaging with influencers, organizing pop-up stores, and using celebrity investments to fuel growth. It discusses the evolution of these brands from impulse purchases to sought-after products in consumers' routines. Additionally, the chapter delves into the potential acquisition of one of these brands by a major beverage company and the implications on the soda industry's future.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode