
President Barack Obama: When the moment chooses you, part 1
Masters of Scale
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Grassroots Campaign Revolution
This chapter examines the innovative strategies used in a transformative political campaign, emphasizing grassroots movements and the strategic deployment of internet resources for organization and communication. It highlights the empowering culture fostered within the campaign, which enabled young volunteers to take initiative and drive creativity. The narrative connects the challenges of campaigning to those faced by startups, exploring how a strong organizational culture and decision-making autonomy can lead to significant success.
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