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How Amplitude Went From 1M to 200M ARR in 7 Years

ProductLed Podcast

CHAPTER

Transition to Enterprise Market and Product Analytics

The chapter covers the company's shift from early stage to enterprise customers by increasing average selling price and repositioning their brand. It delves into utilizing product analytics for new product development, emphasizing insight-driven actions for product-led growth. The discussion also includes the considerations and strategies behind launching new products for both enterprise and SMB markets.

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