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4min chapter
Is Web 3 Coming?
Marketing Against The Grain
Marketing Is a Crisis of Disconnection
In marketing to day, we actually have an open protocol that's available to us. A good example of one is called x m t p, which they're trying to build a protocol for has message from one wallet to another wallet. And so when i think about marketing, we are going through the crisis of disconnection where it's harder and harder to reach our customers. Do you think things like walltil, messaging, other things, are going to come along and save us? Or do you think we're on this race spam to the bottom?
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