The So What from BCG cover image

AI Agents: The Truth Behind the Hype

The So What from BCG

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Understanding AI Agents: Myths and Realities

This chapter clarifies the misconceptions about AI agents, defining their unique characteristics and the reasoning and learning capabilities they should possess. It highlights the challenges organizations face in implementing AI agents effectively and illustrates their transformative potential with practical examples from the consumer goods sector. The discussion emphasizes the importance of robust data infrastructure and strategic focus in leveraging AI technology for improved efficiency and customer experience.

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