What Makes a Good Candy Mail?

Sally Kohn: Just recently I got compliments on outreach and one was a can message of just can message, right? The other one was for all intents and purposes, a candy mail, but this company, they're a big sponsor of F1 team. And fortunately, he was an F1 fan, but that was also really a candy. Email is, hey, you know, love the team. Like, no, you're trying to get value out of that sponsorship because I see you guys everywhere,. You know, what if you could leverage that? What are what are important things in a what makes a good candy mail?"