Introduction

Author has been conducting educational courses for business and professional men and women in New York since 1912. He realized that as sorely as these adults needed training and effective speaking, they needed still more training in the fine art of getting along with people in everyday business and social contacts. The president of one of the largest publishing houses in the world confessed to me that his company, after 75 years of publishing experience, still lost money on seven out of every eight books had published. Why then did I have the temerity to write another book? And after I had written it, why should you bother to read it? Fair questions both, and I'll try to answer them.