Carl Ratcliff 'Reframing Brand Values - from Purpose to Action’.
The New Abnormal
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The Consensus, I Think, Is Quite Bleak
i think it's very easy to be bleak about what's right in front of our noses, but i think there's room to be optimistic and hopeful. There's evidence that people will want slightly different relationships interactions with brands. A society will system where brawnis ar actually doing something half decent and giving back,. So and we can get into the of it. But i fi, i think it's been, isbe, such a shock, hasn't it, to the economy, to people, to the way we live? That one has to hope that that'll have a positive effect ultimately.
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