Sales Leadership & Management Show - For B2B Sales Leaders cover image

HOW THIS LEADER FOCUSES ON WHAT WORKS VS. JUST ACTIVITY

Sales Leadership & Management Show - For B2B Sales Leaders

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Navigating Channel Partnerships: Challenges and Solutions

This chapter explores the challenges of managing channel partnerships versus direct sales, emphasizing the potential misalignments in goals between suppliers and their partners. The speaker shares insights from their own transition to distributor relationships and the necessity of innovative solutions for success.

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