4min chapter

Gain Grow Retain cover image

You Should Be Building Your Customer Community

Gain Grow Retain

CHAPTER

The Difference Between Customer Community and Community of Practice?

LinkedIn's community of practice is focused on helping people be successful in their role, in their career and really taking more of that like individual stance. For this type of community, brand is an element for sure of it in terms of recognition because it's powered by lattice. But I think other things that people can watch for in terms of like successful metrics and things that might be impacted through a community of practice are, for example, like inbound demo requests or open fields.

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