3min chapter

Clearer Thinking with Spencer Greenberg cover image

User Engagement and Expert Intuition (with Rob Haisfield)

Clearer Thinking with Spencer Greenberg

CHAPTER

The Effects of Choice Architecture 2.0 on Organ Donation

People are interpreting the information that a choice architect is sending them. And so sometimes you can have these kind of surprising effects like making organ donation the default and normally we'd expect that to increase organization a lot. But it might actually have unintended consequences where now, you know, people are up in arms about this.

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