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Innovation Brokerage - How to Make Productivity Happen
The West side story is exactly that. It's taking romeo and juliet, and it's taking racial gang warfare in the 19 fifties and jamming them together. The invention of the bicycle helmet happened when a guy who used to build boat holes was hired to come up with the new football helmet idea. None of these on their own are creative ideas, but they become creative when these two old ideas are pushed together. That's how you make productivity happen on a schedule.