067: Design for How People Think with John Whalen
User Defenders – UX Design & Personal Growth
00:00
How to Match Expectations to Your Product or Service
We have a zillion either implicit memories or just expectations like I talked about. And so sometimes I want people to who are the observers, designers to see what all those things are that we don't even think about and try to match some of those. Like it would have been really nice in that kiosk restaurant that they had told me, Hey, you're going to have, I could have a little video saying there's going to be a door that opens up and like show me my number on the door. So anyway, I'm more saying that in some cases we want to start with their expectations and just, you know, move them gently from those to somewhere else.
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