How to Match Expectations to Your Product or Service

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We have a zillion either implicit memories or just expectations like I talked about. And so sometimes I want people to who are the observers, designers to see what all those things are that we don't even think about and try to match some of those. Like it would have been really nice in that kiosk restaurant that they had told me, Hey, you're going to have, I could have a little video saying there's going to be a door that opens up and like show me my number on the door. So anyway, I'm more saying that in some cases we want to start with their expectations and just, you know, move them gently from those to somewhere else.

Dr. John Whalen teaches us what it means to design for how people think. He reveals the powerful principals behind what he calls the six minds of user experience, and explains how anybody can harness them to build better products (no doctorate degree required!). He reminds us that it takes serious research to reveal the deep insights that genuinely make our products successful for the user and the business. He also encourages us to understand that no one is more qualified than anyone else in solving unique problems.

Psychology and UX (5:04)
Six Minds of Experience (8:48)
Impact of Psychology (10:54)
Acronym Cheat Sheet (16:03)
Three Phone Numbers (17:08)
Dark Psychology (25:21)
Designing for Delight (31:24)
Contextual Inquiries (42:50)
Upside-Down Design (49:37)
Design Superpower (56:09)
Design Kryptonite (57:04)
UX Superhero Name (58:43)
Habit of Success (59:05)
Recommended Book (1:08:02)
Best Advice (1:10:38)

Check out the detailed show notes including mentioned links, transcript and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/067

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