2min chapter

Génération Do It Yourself cover image

#300 - Mathieu Blanchard - Ultratrail et Aventure - Commencer le running à 26 ans et devenir une légende de l’ultratrail

Génération Do It Yourself

CHAPTER

L'impact du sponsoring sur l'image des athlètes

Ce chapitre aborde les enjeux liés au port de marques concurrentes par des athlètes sponsorisés, notamment Salomon. Il met en lumière l'importance de l'image publique et l'évolution du matériel de trail à travers l'exemple de Kylian Jornet.

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