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#145: Matt McGarry – The man behind email acquisition for The Hustle, Codie Sanchez, Sahil Bloom, and The Milk Road
Creator Science
How to Target Your Target Cost Per Acquisition Through the Metaplyform
A Facebook ad subscriber or meta subscriber might be about 5% to 10% lower. A $2 CPA is often really doable for a B2B newsletter that's focused on a specific industry vertical like HR, finance,. The CPA's are a lot higher, more like the $3 to $5 range on Metadads. So you can get really green and learn how you target those folks.
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