S2E12: BCG Live Case Interview Example: Market Entry
Strategy Simplified
00:00
What's Your Structure in a BCG Case?
"I need to know what the size of the market is, how many German luxury cars there are," he says. "You need to simplify your structure and you need to make it just data oriented." He asks: Give me one level of category and then one level of data. In a first round, I would have been like, she wasn't wrong. A lot of those things are good ideas ... But in the second round, I'm like, I have to choose whether I want her on my project or not".
Transcript
Play full episode
