SMBs Are Hard to Achieve, Right?

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Gusto has served close to 200,000 SMDs. Why do you think that is why people historically struggle? You can have a great product that people love, but you can't reach the audience. Small businesses are online. They're looking for solutions. And there's a lot of great companies who are already serving them.

Gusto (YC W12) provides growing businesses with everything to take care of their team. Today, more than 200,000 businesses use Gusto for payroll, employee benefits, talent management, and more. And with the recent addition of Gusto Embedded, developers now use Gusto’s APIs and pre-build UI flows to embed payroll, tax filing, and payments infrastructure into products.

YC’s Anu Hariharan sat down with Gusto co-founder and CPO Tomer London to talk about building for new customer segments and the future of embedded finance — sharing advice for startup founders and CEOs along the way.

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