All we were trying to do as a company was raise the level of empathy and compassion towards one another. We don't have moral authority, but we had moral courage. It was the first time where we experienced anonymous haters. As I look back on it, we're proud that we tried to do something that was good and just"
You can make your social impact and your bottom line work hand-in-hand. But you'll have to be as creative and innovative about your company's values as you are about the business itself. Howard Schultz, chair and former CEO of Starbucks, not only changed how America wakes up, but set new standards for employee benefits. From offering college tuition to American employees to providing health care for employees' parents in China, Howard has always been one step ahead of the social impact curve.
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