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RV211 - MUST LISTEN: The Complete Go-To-Market KPI Stack | Go To Market Live Episode 30
B2B Revenue Vitals
Analyzing Go-To-Market Efficiency Metrics
This chapter explores the calculation and analysis of go-to-market efficiency metrics, emphasizing their role in assessing total expenses related to customer acquisition and expansion. It highlights the significance of these metrics in understanding their effects on annual recurring revenue (ARR), especially when results indicate negative trends.
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