The Importance of Target in E-Commerce

The percentage of people who are actually picking up in store or engaging with a store to actually get the product, no matter where they ordered it is super high. We're not trying to convince somebody to shop a different retailer, we're more saying, okay, who's already spending a lot of money a year at Target? And so that's a little bit different than, you know, trying to make somebody completely aware of a brand. Yeah, I mean, there's a never-ending maturity curve and everything that we do in e-commerce and omni-chan. Thanks again to David for sharing the depth and breadth of his knowledge with us.