Using Word of Mouth to Reach Different Audiences

The state farm tiktok campaign, that's essential what they're doeing. They're on to get tons of impressions, but don't have to pay the six million box. And it's probably less about needing to be in the superable and more about the market they're trying to reach. A company like them, they already have a massive t v presence, huge. It's probably reaching a millennial and gen x audience.