The Colin and Samir Show TikTok Takes over the SuperBowl, David Dobrik, and Wordle
Feb 10, 2022
The podcast dives into the Super Bowl excitement, discussing its cultural significance and evolving advertising landscape. State Farm's bold TikTok campaign takes center stage, showcasing innovative marketing that resonates with younger audiences. There's a deep exploration of TikTok's rise and how it reshapes content creators' strategies. The complexities of influencer partnerships are tackled humorously, alongside insights into the monetization struggles creators face. Finally, the viral sensation Wordle is examined, from its unique engagement to its acquisition by the New York Times.
AI Snips
Chapters
Transcript
Episode notes
The Power of Earned Media
- Not buying a Super Bowl ad but creating a story around it can be effective marketing.
- State Farm gained attention by opting out and focusing on TikTok, demonstrating earned media's power.
State Farm's TikTok Super Bowl Strategy
- State Farm skipped a traditional Super Bowl ad this year, opting for a TikTok campaign.
- This campaign lets users audition to be in a State Farm commercial, generating buzz and earned media.
Early and Better Content Strategy
- Strive to be "early and better" in your content strategy, rather than just being first.
- State Farm's innovative TikTok campaign illustrates this principle, as it's the most interesting Super Bowl story.