Peter Wild fielded offers to buy his business for years but sold only after being introduced to the searcher community.
Topics in Peter & Carlos’ interview:
- The psychology of a seller
- Recognizing the business as “searcher friendly”
- Finding the right individual to buy the business
- History of the organic tree health industry
- Why this sale was a “reverse search fund”
- Upgrading to Salesforce from a 40-year-old custom database
- Upgrading to digital contracts from paper
- Why he wouldn’t sell to a strategic
- Overcoming skepticism about selling to a “searcher”
- The owner’s life as a proxy for whether to buy a business
Listen to Part 1 of this story:
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