2min chapter

Marketing Against The Grain cover image

6 Marketing Opportunities That A.I. Unlocks For Businesses

Marketing Against The Grain

CHAPTER

Is There a Difference Between a Search Engine and an AI?

The AI chat GPT showed us there's an experience that's like one level better. When the experience is user or easier, the easier is always going to win. If you have really great data on your potential customer segment, you can train an AI to act and behave in the same way as your customer would. And so then anytime you're trying to make decisions, you can actually ask the AI, hey, ask your customer.

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