Ping & Persuade: How to Win in the Era of Always-On Communication | Andrew Brodsky
The Art of Charm
Unlocking Social Intelligence for Success
This chapter explores the pivotal impact of social intelligence on professional achievements, emphasizing the limitations of purely technical skills. It also addresses the challenges faced by entrepreneurs in bringing ideas to life and offers insights into effective communication strategies for building connections in the workplace.
In a world where remote work, Slack threads, and Zoom fatigue dominate, The Art of Charm welcomes Andrew Brodsky, management professor at UT Austin and author of Ping: The Secrets of Successful Virtual Communication.
This episode is a masterclass in how to reclaim productivity, enhance visibility, and communicate strategically in a virtual-first world. Andrew introduces the PING Framework — a practical toolkit for navigating digital communication with precision, warmth, and power.
If you're feeling drained by back-to-back video calls, unclear on how to network virtually, or unsure how to make your contributions seen and respected — this episode offers the clarity you've been craving.
What to Listen For
[00:00:00] The one question almost no one asks that instantly improves meetings
[00:04:39] Media richness, cue variety, and why Zoom still feels awkward
[00:11:43] Introducing the PING Framework: Perspective, Initiative, Nonverbal, Goals
[00:16:44] How to create communication boundaries and stop feeling “always on”
[00:25:43] Generational differences and why Gen Z hates the thumbs-up emoji
[00:29:05] The visibility trap of remote work and how to build presence
[00:35:25] Cold messaging: why successful people are more likely to respond than you think
[00:44:03] Why asking for advice increases perceived competence — not weakness
[00:48:54] How to rekindle faded relationships without making it weird
[00:53:47] Bringing back the “virtual water cooler”
[00:57:53] Mimicry and digital nonverbal cues that build instant trust
Episode Takeaways:
- Stop defaulting to email or video — ask how people prefer to communicate. It’s a subtle power move that builds trust fast.
- Productivity ≠ Visibility. If no one knows what you’re doing, it doesn’t count.
- The people you look up to are getting fewer cold messages than you think. Stand out with brevity, specificity, and a simple ask.
- Remote communication is not inferior — it’s different. Use the PING Framework (Perspective, Initiative, Nonverbal, Goals) to choose the best format for your message.
- Want better work-life balance? Define communication norms with your team.
- A thoughtful reconnection text can mean more than you think.
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Resources from this Episode
Ping: The Secrets of Successful Virtual Communication
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