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Is the Feedback Loop Really Important?
I've been really leaning into trying to keep a counter structure very simplified. One thing that I've really tried to really lock down is like a naming convention so that it's really easy for a creative strategist to go inside the account and see exactly what angles are performing well. But on like a testing standpoint, we've actually been leaning heavily into dynamic creative. The last like two weeks we have been leveraging more post IDs because on some creative metrics,. you can't see that in a dynamic creative, but you can make inferences when you're referencing your triple oil data.