4min chapter

Marketing Against The Grain cover image

How AI Will Save Your Business From A High Churn Rate (#161)

Marketing Against The Grain

CHAPTER

The Rise of Consumer Creators and the Impact on Software Products

This chapter discusses the trend of consumer creators transitioning into real businesses, using the example of Mr. Beast. It explores the potential impact of software products in the market, highlighting lower margins in physical businesses and the abundance of software products due to copy paste software. It also explores the convergence of growing power of creators and increasing revenue potential for smaller companies, emphasizing the use of AI tools. Additionally, it touches on the disruption this trend brings to the software industry and venture capitalists, and concludes with the transformative potential of AI on physical objects.

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