Out of the Comfort Zone cover image

A Radical New Way to Negotiate with Barry Nalebuff

Out of the Comfort Zone

00:00

What Can Do Not Be Flexible?

"I have to believe that people are telling me something that's close to the truth," he says. "If they lie about where they're least flexible, that's a problem for them, right? Because then I'm going to ask for something else." He adds: "Knowing that upfront, what can do not be flexible on is really helpful"

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