3min chapter

Decoder with Nilay Patel cover image

SiriusXM’s 360 strategy with CEO Jennifer Witz

Decoder with Nilay Patel

CHAPTER

The Importance of Functional Leadership in Podcasting

The business of podcasting is way less lucrative than the business of FM radio. We're just going to use the Internet to deliver audio the same way we delivered audio using FM or satellite. And I like our place in the advertising side of the business as well because Pandora really started digital audio advertising all these years ago. A lot of ad tech with ads was that Pandora bought before we bought Pandora. So given that we have high variable margins, that flows through overall to higher even down margins.

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