Mindful Consumption and Innovation

Made in the West: American Innovation in Overlanding

What does overland innovation look like when it’s born in a Montana machine shop instead of an international trade show? In this episode, we sit down with Matt Linder, CEO of Truckhouse, and Graeme MacPherson of Go Fast Campers—two leaders shaping the future of American-made expedition vehicles. From composite monocoques to ultra-light pop-up campers, both are proving that thoughtful design and domestic manufacturing can still punch above their weight. This conversation explores the philosophy behind their products, the value of restraint in design, and why American ingenuity still matters in a space often dominated by imported gear.