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Brand while you build, w/Warby Parker’s Neil Blumenthal & Dave Gilboa
Masters of Scale
Warby Parker Launched During New York Fashion Week
Warby Parker launched during New York Fashion Week. The company wanted to establish themselves as a fashion brand and not just any fashion brand. They snuck models into the New York Public Library where they discovered the name Warby Parker. It was guerrilla marketing of the highest order.
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