2min chapter

Marketing Against The Grain cover image

OpenAI’s ‘Foundry’ Release Will Change Marketing Forever...

Marketing Against The Grain

CHAPTER

Can AI Deliver a Great Customer Experience?

The ability to be outstanding in terms of like separating you from everyone else is much harder because everyone has just gotten much better. So I would argue the most different companies are what I think Brian Hagen used to call experience disruptors, right? People who disrupt their competitors by providing a great experience. And then it comes down to either your pace of product innovation has to greatly accelerate or your costs have to come way, way down.

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