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Frontiers of Food Science: Do Sound and Color Affect Flavor?

Christopher Kimball’s Milk Street Radio

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How to Turn Water Into Wine

When you hear the sound, take a bite out of your potato chip. Think about how crisp or fresh or stale it is. The second one was definitely sogier. So what's the third here? We have a bottle of Guinness. This time, when you hear the music start, then take a sip. I'll probably think about the bitter and sweet. Sounds like Fanto the Opera.

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