EP 40 - Drew Marconi and Adam Kitian On Ecommerce Pricing Strategy 101
Whale Informed by Triple Whale
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Elastic Pricing
Dre: I think that there's like an interesting intersection here of the economics of how the business works, and then also some cool technology. How can we merge all that together into ifi figure out what actually is the right price? Adam: For us, experimentation was always just like, simplest way to do it. We liked new elasticity, but it was kond of first principles, like, ok, we have to go figure out how to price.
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