2min chapter

Marketing Against The Grain cover image

5 Huge Trends That Will Change Marketing In 2023

Marketing Against The Grain

CHAPTER

Search Unbundles - What's Going to Happen?

As things unbundle and as companies lose market share, the thing that they always do is try to squeeze their users for more money. I think Google always had to try to figure out a fine balance between user experience and paid ads. And if search unbundles, that is what's going to happen. Do you agree with that, Kieran?

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