The Primary Purpose of Business Is to Create and Keep Customers, Marketing and Innovation Produce Results, All Other Business Functions Are Cost

Knowing where your next client's gonna come from and knowing that you can always go back to the well, stick in a bucket down there and it's gonna come up with water is an incredible, freeing, liberating sort of thing. And I simply don't know a higher and better use of time that an entrepreneur could invest in than learning this. It changes everything about how you run and grow your business.