#86: Coalition Loyalty in Colombia with Puntos Colombia
Let's Talk Loyalty
00:00
How to Improve Your Loyalty Program With WhatsApp
We want to start with just basic functionalities using WhatsApp. For instance, if you want to know your balance in the program, then you can send us a WhatsApp and an automatic message will tell you what is your current balance of spots. And also, if you lose your password IP to interact with the program, you can ask us using the WhatsApp. So as you see, we're just starting with basic functionalities that we believe that this will improve the overall experience with the program. Once we measure the experience and again, the NPS of the customer or the member using this new channel, we will decide if we increase the functionalities coming from this. But I believe that all this
Play episode from 13:35
Transcript
